How many times can you hear gold teeth/Grey Goose/trippin’ in the bathroom before you get a hankering for some vodka? And yes, Lorde may be saying those are things we’ll never have, not being royals and all, but many non-royal adolescents have made do with cheaper alternatives. According to the Centers for Disease Control and Prevention, 39 percent of adolescents have had a drink in the past 30 days, and 22 percent qualify as binge-drinkers. In a new survey on adolescent binge-drinking published in Alcoholism: Clinical & Experimental Research, researchers at Dartmouth College and the University of Pittsburgh look at how these tossed-off brand mentions in music could affect young people’s drinking behaviors.
Enough exposure to anything has an effect, and previous research has shown that for adolescents, music is the fastest-growing form of media they’re exposed to, listening to about 2.5 hours a day as of 2010. They hear 14 references to drinking per song-hour, and about 8 brand-name mentions.
Read more. [Image: tmab2003/flickr]
wait… is Reel Big Fish responsible for a generation of craft beer nerds?